In the online digital era we live in, the world of commerce has seen a whole range of developments even only in the last ten years: keep reading to learn about three brand-new aspects.
The domain of commerce is, for very clear reasons, closely linked to that of marketing and advertising, and the introduction of new platforms has distinctly indicated the need for completely brand new marketing tactics. As customers, we have surely witnessed a tremendous range of new e-commerce business models and strategies, and the primary brand-new players in this certain sector seem to be social media platforms. As digital marketing becomes a fundamental part of advertising, figures like the founder of one of the largest funders of Instagram are aware of the evolving times, and the platforms themselves actually have introduced brand-new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other internet solutions becoming progressively much more preferred than the classic ones, such as streaming movies rather than watching them on tv, a social media upload could replace tv commercials as the advertising framework of the future.
Perhaps the latest development of e-commerce, observed simply in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying more on individuals planning and showcasing products to their audience, producing a somewhat more personal connection that a billboard or a routine commercial might not have. With various systems of referrals or rewards, the future of ecommerce may be going hand in hand with that of this characteristic figure, and systems that facilitate this variety of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the Chief Executive Officer of the bank that funds Hootsuite.
The first step towards advancement and transformation across the world of industries and retail has absolutely been the introduction of online platforms: nowadays extremely prominent, some web giants in this sector have actually been around for a while, but are by no means losing their success, as revealed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has probably been one of the most crucial players, enabling users to both buy and sell on it, and with innovative features such as online auctions, that could be entered from all around the world. Particularly today, as people turn out to be much more conscious of how this consumerist society develops a great deal of waste for products we don’t use anymore, being in a position to sell second hand products is a very great contribution from this variety of e-commerce on the subject of sustainability.